Corporate Jargon Dictionary
Pivot
Passive-Aggressive Rating
4 / 10
Sincerity Rating
8 / 10
// The Fog (Corporate Definition)
"A strategic, agile shift in a company's core business model, product direction, or target audience in response to market feedback."
// The Clarity (Un-glossed Reality)
"Our original idea failed spectacularly, so we are frantically trying something else before the investors fire us."
How They Say It
"We realized the B2C market was saturated, so we're executing a hard pivot to enterprise B2B software."
What They Mean
"Nobody bought our app, so we are going to try selling it to businesses instead."
Is your inbox full of this garbage?
Paste any corporate email or Slack message to instantly strip away the B.S. and reveal what your coworkers are actually saying.
TRY THE FULL TRANSLATOR