Corporate Jargon Dictionary
Core Competency
Passive-Aggressive Rating
4 / 10
Sincerity Rating
5 / 10
// The Fog (Corporate Definition)
"A specific factor or foundational capability that a business sees as central to the way it, or its employees, operates and provides value."
// The Clarity (Un-glossed Reality)
"The one or two things we are actually decent at, before we ruined the company by trying to do ten other things."
How They Say It
"We need to divest from this software division and refocus entirely on our core competencies."
What They Mean
"We are terrible at making software, so let's go back to selling shoes."
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