Corporate Jargon Dictionary
Optics
Passive-Aggressive Rating
8 / 10
Sincerity Rating
3 / 10
// The Fog (Corporate Definition)
"The way a situation, action, or decision is perceived by the public, stakeholders, or employees, regardless of the underlying reality."
// The Clarity (Un-glossed Reality)
"We don't actually care if we did something wrong, we only care that it makes us look bad on Twitter."
How They Say It
"Firing the entire customer service team right before Christmas isn't great for the optics."
What They Mean
"It looks extremely cruel to fire these people before the holidays, which is the only reason we are delaying it."
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