Corporate Jargon Dictionary
Move the Needle
Passive-Aggressive Rating
6 / 10
Sincerity Rating
6 / 10
// The Fog (Corporate Definition)
"To generate a noticeable, measurable, and significant impact on key performance indicators or bottom-line results."
// The Clarity (Un-glossed Reality)
"To actually do something that makes us money, rather than just talking about doing things."
How They Say It
"This marketing campaign is nice, but is it really going to move the needle on our Q4 revenue?"
What They Mean
"This campaign is cute, but it won't generate actual sales."
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